Mr Muhammad Tarmizie Bin Bidin has bagged America's Outstanding Achievement of Entrepreneur Award

Muhammad Tarmizie Bidin, the founder and CEO of Imperia Asia Sdn Bhd started off his working journey immediately after Sijil Pelajaran Malaysia (SPM). At the age of 18 by working as a clerk at a Top Glove factory. On the following year, he was offered to work at RHB Bank. The prospect of seeing businessmen going in and out of the bank while working there gave him insight that he should do business if he intended to achieve something in life.

Thus he started to sell honeycomb cookies which he bought from his friend until he finally able to make the cookies himself back in his hometown. Tarmizie then registered his business for a license with Industri Kecil dan Sederhana Malaysia (IKS) and managed to sell the cookies at KLCC, Putrajaya, Petronas KLIA and KLIA. Approaching the Eid festivities, the business steadily getting slower and after six months of short stint, it had to close down.

While still working at RHB Bank, Tarmizie embarked on a new journey of selling his first herbal product, Simolex with a business partner. He sold it at a friend’s shop and received sales of about RM 60,000 to RM 70, 000 per month. Unfortunately, he had a fallout with the business partner.

Following the incident, he went back to his hometown and sold head scarves at a hypermarket there. After a year, he then proceeded to sell baju kurung. Nevertheless, more people start to do the same business, making the competition increased. Tarmizie also enrolled in Universiti Teknologi MARA (UiTM) and took up Business Studies, though he cannot complete his studies due to an illness that he caught by the end of the last semester. 

In 2012, he resigned from his job at the bank and started to focus on making new products (drinks) with his former colleagues. As a result, they upgraded the product, enhanced the formula and make the appearance nicer. In 2013, Tarmizie sold his product at a jamu cosmetics shop along with a promoter and managed to make RM 60,000 on the first month. However, the shop owner hold on to the payment of his product and promoter also left the job because Tarmizie cannot afford to pay him anymore. After that, he went on to sell his products on his own and managed to make RM 12,000 by August and rented his first office in September. From there, the sales grew even more from RM 2500 in September to RM 70,000 in December.

Imperia Asia International Sdn. Bhd. is a company working in the food and beverages industry founded by none other than Muhammad Tarmizie Bidin himself. The company manufacture health and beauty juice as well as non-carbonated juice drink for those who are concerned on quality products and their health benefit. As a progressive company, the company’s objective is to improve sales and collection, initiate a new strategic relationship with international business communities in the form of reseller or importer of our products to abroad. Today, Imperia Asia is a household name in Malaysia and has staff across Malaysia, Indonesia and Philippines. The company also had expanded to selling 8 products. Maintaining the system of giving the product to customers first and they can pay up at the end of the month, it continue to be one of the strongest appeal used to attract customers.

Tarmizie’s secret in doing business is to focus and put a trust on the products that the company are selling. It is also important to maintain the quality of the product and give top notch service to clients. He once stated that it has never cross him mind to compete with other brand as it is not his benchmark. He would rather look forward to being above all other competition.

Throughout the years, the company had bagged awards and achievements. In 2017 for instance, they won 3 stars in SME Competitiveness Rating for Enhancement as well as Top 10 in Malaysian Start-Ups Award in the category of Export Business. In the year 2018, the company won the Asia Pacific Super Health Brand and Malaysian Best Consumer Brand Award of the Year 2020. Personally, Tarmizie himself won Prestigious Leader of the Year in Malaysia Prestigious Industry Award 2020.

Upon winning the award, Tarmizie expressed his gratitude towards everyone who had been with him throughout his journey of being a businessman. He was very happy and excited to receive the news of receiving the award as he believed that this recognition will further increase his passion in continuing his business to a larger market than the existing one. It also serves as an injection of his enthusiasm to continue guiding the employees of Imperia Asia International Sdn. Bhd to become dedicated and quality employees in leading business. Evidently, Tarmizie expressed his deepest gratitude and appreciation to the American Awards Committee who chose him as one of the recipients of this American Awards.